The Challenge
Traditional outbound was not getting them in front of the right accounts. The opportunity was within my network of CPG, beauty, wellness, and consumer brands already focused on Amazon growth, paid media performance, and marketplace optimization. They needed a trusted operator who could make warm, qualified introductions and give the sales team a stronger starting point than a cold lead.
Our Strategy
As a Fractional Partnership Development and Strategic BD Partner, I helped identify qualified accounts, understand their Amazon and paid media challenges, and position the platform as a practical revenue-growth solution before the sales introduction. Built trust before prospects entered the sales process. Created warm, qualified introductions instead of cold handoffs. Gave prospects clear context and a reason to engage. Used operator-to-operator credibility to support stronger conversion. Positioned the platform around business outcomes, not generic ad tech messaging.
The Results
Qualified introductions made across CPG, beauty, wellness, and consumer brands
3.7x ROAS
Close rate on introduced accounts over an approximately 20-month engagement
4 hrs/day
In annualized recurring revenue generated through the partnership channel
