The person founders and operators call when it needs to get done.
This is a private advisory practice based in Scottsdale, Arizona. I work with a handful of founders and operators on the questions that matter most — fundraising, positioning, go-to-market, hiring, the hard conversations. No playbooks. No decks. Just the work.
About The Practice
Advisory work for founders and operators.
I've spent 20 years across finance, operations, eCommerce, software, and consulting. I started on Wall Street at some of the largest banks in the world, moved into advisory work at top-tier consulting firms, then spent seven years running finance and operations for a fast-growing consumer brand. I've also invested in companies I believe in and built working knowledge across real estate and go-to-market. Most advisors bring a lane. I bring the whole road.
20
Years in Finance & Operations
100+
Companies advised and operated
$50M
Public investment fund trustee
About The Practice
Advisory work for founders and operators.
I've spent 20 years across finance, operations, eCommerce, software, and consulting. I started on Wall Street at some of the largest banks in the world, moved into advisory work at top-tier consulting firms, then spent seven years running finance and operations for a fast-growing consumer brand. I've also invested in companies I believe in and built working knowledge across real estate and go-to-market. Most advisors bring a lane. I bring the whole road.
20
Years in Finance & Operations
100+
Companies advised and operated
$50M
Public investment fund trustee
About The Practice
Advisory work for founders and operators.
I've spent 20 years across finance, operations, eCommerce, software, and consulting. I started on Wall Street at some of the largest banks in the world, moved into advisory work at top-tier consulting firms, then spent seven years running finance and operations for a fast-growing consumer brand. I've also invested in companies I believe in and built working knowledge across real estate and go-to-market. Most advisors bring a lane. I bring the whole road.
20
Years in Finance & Operations
100+
Companies advised and operated
$50M
Public investment fund trustee
Eloy has been with us through the hardest parts of building this company. He doesn’t show up with decks — he shows up with answers. He’s the first call I make when something really matters.
Zach F.
Founder at Challenger Food Brand
Eloy has been with us through the hardest parts of building this company. He doesn’t show up with decks — he shows up with answers. He’s the first call I make when something really matters.
Zach F.
Founder at Challenger Food Brand
Eloy has been with us through the hardest parts of building this company. He doesn’t show up with decks — he shows up with answers. He’s the first call I make when something really matters.
Zach F.
Founder at Challenger Food Brand
FAQ
Your questions answered.
The questions founders and operators usually ask before they reach out. If something's missing, just write.
Who do you typically work with?
Founders and operators at growth-stage companies — usually self-funded or lightly capitalized — who need a senior operator in their corner without adding a full-time executive to the payroll.
How do engagements work?
We start with a call — no pitch, no scoping doc. If it makes sense to work together, I'll send a short engagement letter. One page. Fixed fee or retainer. Most engagements run a few months to a couple of years depending on what's needed.
What does it cost?
It depends on the scope. Project work is a fixed fee agreed up front. Retainers are monthly. I don't publish rates — if we're a fit, the number will make sense.
How many clients do you take on at a time?
Five. That's it. When I'm full, I'm full — I'd rather tell you that upfront than spread thin and be useless to everyone.
Do you take equity?
Sometimes. If I believe in what you're building and the terms make sense, yes. I'm not doing it for the cap table flex — I do it when I want skin in the game.
FAQ
Your questions answered.
The questions founders and operators usually ask before they reach out. If something's missing, just write.
Who do you typically work with?
Founders and operators at growth-stage companies — usually self-funded or lightly capitalized — who need a senior operator in their corner without adding a full-time executive to the payroll.
How do engagements work?
We start with a call — no pitch, no scoping doc. If it makes sense to work together, I'll send a short engagement letter. One page. Fixed fee or retainer. Most engagements run a few months to a couple of years depending on what's needed.
What does it cost?
It depends on the scope. Project work is a fixed fee agreed up front. Retainers are monthly. I don't publish rates — if we're a fit, the number will make sense.
How many clients do you take on at a time?
Five. That's it. When I'm full, I'm full — I'd rather tell you that upfront than spread thin and be useless to everyone.
Do you take equity?
Sometimes. If I believe in what you're building and the terms make sense, yes. I'm not doing it for the cap table flex — I do it when I want skin in the game.
FAQ
Your questions answered.
The questions founders and operators usually ask before they reach out. If something's missing, just write.
Who do you typically work with?
Founders and operators at growth-stage companies — usually self-funded or lightly capitalized — who need a senior operator in their corner without adding a full-time executive to the payroll.
How do engagements work?
We start with a call — no pitch, no scoping doc. If it makes sense to work together, I'll send a short engagement letter. One page. Fixed fee or retainer. Most engagements run a few months to a couple of years depending on what's needed.
What does it cost?
It depends on the scope. Project work is a fixed fee agreed up front. Retainers are monthly. I don't publish rates — if we're a fit, the number will make sense.
How many clients do you take on at a time?
Five. That's it. When I'm full, I'm full — I'd rather tell you that upfront than spread thin and be useless to everyone.
Do you take equity?
Sometimes. If I believe in what you're building and the terms make sense, yes. I'm not doing it for the cap table flex — I do it when I want skin in the game.
Twenty years in. Still doing the work.
The best way to reach me is a short note.
Twenty years in. Still doing the work.
The best way to reach me is a short note.