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Yndigoyen

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Yndigoyen

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Thinking out loud.

Original writing and outside work worth reading. No algorithm. No cadence. Just what's useful.

Why AI Is Hitting the Middle of the Org Chart First

Cloudflare laid off more than 20% of its workforce despite strong business performance. The reason wasn't financials — it was AI.

AI for SMB: What's Actually Useful, What's Overhyped, and Where to Start

Most small businesses are being sold AI like it's a silver bullet. It isn't.

Why Most Business AI Projects Fail

Most businesses invest in AI and see zero results. Here's why automation fails and how to avoid the same mistakes.

Calculate What Manual Work Costs You

Manual processes are expensive, but most businesses don't realize how much. Here's how to quantify what work actually costs.

Twenty years in. Still doing the work.

The best way to reach me is a short note.

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By submitting, you agree to our terms of service.

Twenty years in. Still doing the work.

The best way to reach me is a short note.

By submitting, you agree to our terms of service.