That meant standing up Amazon from zero, launching Walmart Marketplace, revamping the DTC site, and building a wholesale catalog with the structure and tools the sales team actually needed. On the product side, we supported the development of single-serve packets — a format that unlocked more efficient sampling across events, dietitians, and foodservice prospects. On the operations side, we implemented Doss as the ERP backbone, automating wholesale order processing, warehouse workflows, 3PL coordination, and customer tracking communications. The financial discipline ran through all of it — every new channel, every new SKU had to make sense on margin before it made sense on paper.