The work focused on improving DS Dermasensa's Amazon presence, wholesale strategy, and profitability visibility. On Amazon, this included PDP restructuring, A+ Content and Brand Story development, keyword and backend optimization, pricing and bundling review, and creative direction for imagery, ingredient callouts, and comparison modules. The goal was to elevate the brand from basic product pages to a more premium skincare buying experience. On wholesale, the work helped shift the approach from reactive to intentional by defining ideal professional buyers, separating consumer and professional messaging, and building pricing logic and sales materials. Alongside this, a SKU-level profitability matrix gave leadership clearer visibility into margins by product and channel.